Carlsberg Green : is our flagship brand and this super-premium beer in the portfolio was launched on 15th September 2007. It is the only all-malt beer in the country, spiced with unique aroma hops that gives it a distinctive taste. It is served in a stylish proprietary bottle that upholds its super premium image. Its premium quality and international imagery has ensured its success in India as well. In the super-premium segment, Carlsberg India commands a significant market share and is by far the leader in this segment. At the heart of this is a redefinition of its brand proposition that took place in April 2011, which celebrates Carlsberg’s heritage and values, while connecting with today’s active, adventurous generation of beer drinkers.
It is available in 330ml Can, 500ml Can, 330ml bottle and 650 ml bottle.
| Carlsberg ElephantBeer Facts
Carlsberg Elephant : Continuing with our brewing legacy and maintaining our finest quality standards, this brand was launched in the super-premium strong beer segment in the Indian market in January 2011. Strong like its namesake in both strength and character, Carlsberg Elephant is a full bodied, full flavour beer. Royalty and strength signifies the brand, inspired from the Elephant. Carlsberg Elephant is the pioneer in its category of super premium strong beers giving Indian consumer another reason to rejoice in a market where quality alternatives are hard to find.
Carlsberg Elephant has fared well and consumers have appreciated this brand. In India where strong beer comprises 80% of the beer market, there is a mission to take this super premium strong beer to many more consumers.
It is available in 500ml can, 330ml bottle and 650 ml bottle.
|Tuborg StrongBeer Facts
Tuborg Strong : which has seen unprecedented success in all markets. The introduction of Tuborg Strong in May 2010, positioned Carlsberg India as an innovator by creating the all new premium strong beer category. In the first 6 months of its launch, the brand sold more than a million cases – a milestone in itself and the trend continues. Tuborg Strong has fast become one of the biggest contributors to the sales of Carlsberg India.
It is available in 330ml bottle, 500ml can and 650ml bottle.
|Tuborg GreenBeer Facts
Tuborg Green : the ultimate easy drinking beer was launched in India in March 2009. This brand is a social energizer and gets the fun started. Tuborg is known for its innovativeness and its introduction also brought into the Indian beer market the innovative pull-off cap concept which got immediate appreciation from our consumers and customers. Recently, we have introduced Tuborg in our own proprietary bottles.
Tuborg Green is a bottom-fermented lager beer. It’s brewed on lager malt, a slightly roasted, bright type of malt which results in the well-known mild, fresh taste and aroma of flowers and grain. The beer is medium rich and lively with a moderate bitterness in the aftertaste. It’s excellent with light meals such as salads and spicy Indian dishes.
It is available in 330ml bottle, 500 ml can and 650 ml bottle.
|Tuborg Booster StrongBeer Facts